All of us have actually grown sick and tired of reading and hearing about the multiple algorithm updates by Google and the devastation that they have caused to a number of websites. Of course, we all know by now that excessive back linking with a particular anchor text can tank your ranks. This is obviously not good news for a variety of webmasters who have continually been including links to their websites that are placed in the footer of every single website that they have come up with.
This goes on to imply that webmasters and SEO companies in Dubai need to make sure that the link building efforts that they make have the tendency to come up with diverse and natural backlink profiles. The question is, how? To be honest, age old links that are located in the footer of a specific website is considered by Google to be a means of manipulation the search engine ranking for a certain key word or key phrase. The fact of the matter is that having far too many links pointing to your site from websites that are typically non-relevant has the tendency to cause major harm to you – at least on Google.
However, its fairly obvious that these footer links hold immense importance for webmasters, because, well, they are really the ones who deserve credit for designing the website, right? Now, there are certain issues that demand attention so as to avert the issues that are caused by webmaster footer links. These issues are:
- Having every single link point to the homepage
- Links with no relevancy at all (zero relevancy)
- Excessive do follow links from a single domain
- Way too many links having the exact same anchor text
So, how do you go about fixing the first issue? Well, you need to adjust your footer links that are present on your client’s website or are placed on yours by your chosen digital agency. You need to have a portfolio placed on your own website, but make sure that it is relevant to the website of your client. Instead of pointing the footer link to your homepage, point it to your portfolio.
Now, for the zero-relevancy issue, you need to somehow create a relationship between your website and the one that you are linking it to. This can also be done through the portfolio page, which can be optimized with different key phrases. With regards to having too many DoFollow links coming in from a particular domain, you need to come up with an if statement and include a “rel=nofollow” to the footer link placed on any page at all, which isn’t equal to the homepage.